Thursday, June 7, 2012
Payment Card Acceptance Best Practices Guide
UniBul Merchant Services' Payment Card Acceptance Best Practices Guide was developed to help merchants process transactions in a way that is compliant with the latest industry regulations for protecting cardholders' personal information and verification of the validity of transactions. Complying with these rules will ensure that merchants increase their profitability by:
- Getting the lowest possible processing rates.
- Minimizing fraudulent transactions.
- Reducing chargebacks.
1. Presentment Requirements
Certain content or features should be clearly displayed on your website. These elements are intended to promote ease of use for your customers and reduce potential disputes and chargebacks.
1.1 Customer service contact information.
Customer service telephone number as well as email address should be clearly displayed on every page of the website, on shipping materials and on monthly statements. If customers cannot contact you, they will contact their card issuer which may result in a chargeback.
Return, refund, cancellation and delivery policies should be available to online customers through clearly visible links on your home page. You should also provide "click-through" confirmation for important elements of the policy. For example, when purchasing tickets for a sporting event, customers should be able to click on a button - Accept or I Agree - to acknowledge that they understand the tickets are non-returnable unless the event is postponed or canceled. This will help your processor fight chargebacks and win representments. Any restrictions on delivery should be clearly posted on the website.
1.3 Order and refund confirmations.
Send email confirmations and summaries within one business day of processing orders and refunds. State time frames for refunds and indicate that a full billing cycle may be needed for the issuer to apply the credit to the cardholder's account.
1.4 Billing descriptor.
It identifies you on the customer's credit card statement. For example:
ABC SERVICES 800-111-2345.
Your customer must be able to easily understand which purchase the billing descriptor refers to. Otherwise he or she might contact their issuer and possibly initiate a chargeback. Also you need to be sure, and confirm regularly, that the phone number is listed correctly, so if the cardholder needs to call you to verify the charge, he or she can do so.
For more: http://www.squidoo.com/CreditCardAcceptanceBestPracticesGuide
Posted by mss at 11:20 PM